Japanese Tea Journey
A world of tea savored with the heart

Matsunou invites you to experience matcha,
beyond simply drinking it.
Bringing online and in-person experiences together,
we share the essence of Uji matcha.

  • VIP Tea Ceremony (Luxury Tea Gathering)
  • Café Collaborations & Seasonal Menus
  • Japanese Tea Experiences for International Visitors

Matsunou Matcha Collaboration & Event Concepts

Format and Location

Sharing the essence and beauty of Japanese tea with audiences in Japan and abroad
Providing cultural experiences for international tourists and foreign residents in Japan
Building a sustainable event model through product sales

Format
Japanese tea experiences + on-site product sales + premium tea gatherings (VIP tea ceremonies)
Location
Venues throughout Japan: tourist destinations, shopping centers, hotels, airports, department stores, and more
Potential locations include Kyoto, Tokyo, Kanazawa, Shizuoka, Sapporo, and Fukuoka.
Target Guests
International tourists, lovers of Japanese culture, hotel guests, and visitors to commercial facilities
Timing
Available year-round (seasonal themes can also be proposed)
Cost
By consultation. Free admission may be possible, with the event funded through product sales.
Matsunou Matcha collaboration event image

What to Expect

1. Performance

A live tea ceremony demonstration by Japanese tea appraiser Chika Tamura.

2. Tasting

A tasting of the finest Uji matcha using the Miyabi no Iro series.

3. Interaction

An accessible introduction to Japanese tea culture and history for international guests.

Matcha experience image in a traditional Japanese room

Tradition and innovation in a single cup

From Japan to the world, a fragrant cup of matcha nurtured by the land of Uji.
We bring your guests a memorable journey into Japanese tea.