Koro no Miyabi
Koro no Miyabi
A perfect and majestic taste
Color
Aroma
Richness
Bitterness
A supreme moment, a promised cup
Authentic Uji Matcha from Kyoto
Supervised by Certified Japanese Tea Appraiser
Matsunou is a one-of-a-kind brand dedicated exclusively to matcha from Uji, Kyoto.
A terroir nurtured by the ancient capital.
Delicate umami shaped by mist and pure streams.
To draw out its aroma and depth to the fullest,
we use a special blend supervised by Japanese tea appraiser Chika Tamura.
Within a single cup,
the land of Uji and the sensibility of the tea master come into harmony.
That is the promise of Matsunou.
The umami cultivated by Uji’s terroir,
and an aesthetic shaped by the tea master’s sensibility.
That spirit is expressed in color through Matsunou’s matcha series,
“Miyabi no Iro.”
Miyabi no Iro
A matcha series of sensibility
Inspired by the Heian color aesthetics of kasane no irome,
this series reflects the seasons and emotions in aroma and taste.
Savor the beauty of Japan in a single cup.
Shion no Midori
Shion no Midori
An elegant and dignified taste
Color
Aroma
Richness
Bitterness
Momiji no Midori
Momiji no Midori
A mellow flavor with deep lingering notes
Color
Aroma
Richness
Bitterness
No unnecessary rituals needed.
Pour the hot water and whisk the tea.
Simply savor that moment of quiet.
Three kinds of stability
- Brand ConsistencyConsistent brand identity
- Material QualityStable ingredient quality
- Stable ExperienceStable supply chain
What we promise is trust that never changes.
Sharing the pride of Uji matcha with the world.
From Japan to the world,
we bring the authentic culture of matcha nurtured by the land of Uji.
To protect its quality and pride,
and pass it on to the next generation and beyond.
That is the mission of Matsunou.
Bringing Kyoto Uji matcha
to a global Tea Experience.
Carrying tradition and aesthetic sensibility,
we elevate the moment of Uji matcha
into a new kind of value.
Matsunou Matcha / Supervision
Chika Tamura
- Japanese Tea Appraiser
- Tea Examination Technique Rank 6
- Senke Tea Ceremony Instructor
- Japanese Tea Instructor Leader
- Head of Hyogo Branch, Japanese Tea Instructor Association
Featured in TV and media
Mainichi Shimbun, Asahi Shimbun, Kobe Shimbun, Okusama Techo
Interviews in TOKK and other publications
Featured on popular TV programs and media outlets
Japanese Tea Journey - A world of tea savored with the heart
Matsunou Matcha × Chika Tamura
Special Event Proposal
A proposal for an on-site tea ceremony
for luxury hotels and receptions